The funny thing about YouTube, Twitter, Facebook, and Instagram is that a lot of people, especially marketers, think that they are separate channels. For social proof, they are under the impression that they have to buy Facebook video views separately from buying Instagram photo likes.
On the face of it, they are. Because they are different, they are run on different domains, so on and so forth. But despite the fact that Facebook and Instagram are the same company, a lot of people still think that these are fixed channels that somehow have fixed walls that you really can’t punch through, much less cross over with ease.
This is precisely the kind of thinking that’s holding back a lot of marketers because let’s face it. You should be on the mindset that you would take whatever targeted traffic you can get. That’s the bottom line.
The more targeted traffic that you can get, the higher the chance that you can get extra dollars in your online bank account. If that isn’t clear to you, make sure that it’s clear. Otherwise, there’s a good chance that you’re not going to make money off your online marketing efforts. That’s the bottom line.
One of the most powerful ways you can drive eyeballs to your upcoming Instagram livestream is Twitter. Now, you probably have heard all sorts of horror stories with Twitter. You probably have heard that you need to publish so many times every single day, the exact same Tweet or variations of the Tweet, otherwise people are not going to click. Otherwise, people are just going to ignore your Tweets.
Well, there’s a lot of truth to that because let’s face it. When you are trying to read content on Twitter, it’s not much different from trying to drink from a fire hydrant. There’s just so much going on at the same time and there’s just so much material to process.
And guess what? A lot of stuff gets lost. A lot of the stuff you seriously cannot filter because there’s just so much of it. So does this mean that you shouldn’t bother with Twitter at all? Absolutely not.
It really all boils down to targeting. You have to find a set of hashtags that people actually use that are related to your niche. And then, you should just republish the same Tweet or variations of advertising for your upcoming livestream.
If you do this right, you will be able to build up enough attention so people would show up on Instagram and from there, you can get them to follow you on Instagram and possibly get them to click on a link so they can join your mailing list.
Does this mean that you should just do this instead of investing in social proof like buying Instagram video views or Twitter re-Tweets? Of course not. Those have their place. But you have to look at the big picture and line things up so they strategically amplify the value of the different social media platforms you use.